Strategies for Reaching the New Hybrid Consumer Research Proposal

Strategies for Reaching the New Hybrid Consumer - Research Proposal Example Many major enterprises, including Ford, General Electric and Merck, have invested millions in web-based procurement systems. This result invoice that use to cost $100 to process now cost as little as $20. Companies are also forming online buying alliances to secure even deeper volume discounts from suppliers. GM, Ford and Daimler Chrysler formed co-visit and believe they can save as much as $1,200 a car by combining their purchases on this electronic market place (Kotler, 2003). As a coordinator of the team, I collected my team members with all their study materials what they had collected. I organized regular meetings of team members and as a team, we collected and debated all the information we have about B2B marketing from time to time. These collective analyses of study material, as well as its critical analysis, provided us with deeper insight into the various aspects of B2B marketing. A critical reading and collective understanding provided us B2B marketing greater understandin g which was free from preset ideologies, self-deception, and confinement. This collective searching and reading have provided us the openness to change through a sustained process of questioning. This process of questioning through collective reading and searching provided and opened us to various kinds of exploration, experiments with ideas, new possibilities or potential.